ROOS offered a two days program for colleagues of European regional broadcasters in cooperation with Circom Regional.
The internet and social media changed journalism definitly. Bart Brouwers (professor Journalism at the University of Groningen) presented trends, challenges and opportunities in journalism.
Cindy Penders (Google) presented what Google has to offer for journalists.
Jennifer Brandel presented the Hearken model, which is a model to use social media to get the information from your audience, to really listen to your audience and engage your public as a story develops from pitch through publication. She showed exaples how to get original, high performing content, along with valuable data and insights.
Albertine Piels Hackastory
As introduction to the meeting about trends in journalism, Richel Bernsen presented a few graphs from the Digital News Report. The research is conducted in 26 countries with in total 50.000 respondents, of which 2006 were in the Netherlands. The report of Reuters also contains the results of the countries of origin of the European participants. You can find these graphs in the added presentation.
How successful are public service broadcasters online?The ORF in Austria (with a weekly online reach of 53%) and the BBC (with a weekly online reach of 51%) are the most successful public broadcasters online in the Reuters Research. The public service broadcasters in Italy, Germany and France for example are less successful online.
What is the most important news source: social media or TV? More and more people consider social media to be the most important news source. In 2016 that number is 16% in Portugal; 15% in Ireland; 13% in Spain 15% and 8% in the Czech Republic, the Netherlands and the UK.
For 31% of people between the age of 18 and 24, online news sites are considered to be the post important source of news. For 21% of this age group the social media are the most important news source. This number decreases in higher age groups. In contrary to this, the percentage of people considering television as their most important news outlet rises in higher age groups with 48% of people aged 55 and up considering television as most important.
For online news video is becoming more prominent, all the while text based news is still greatly appreciated.
Do people still trust their news sources? The percentage of people who do differs per country. In Finland, 65% of people say they do trust news sources. In the Netherlands, this number is 54%, in the US 33% and 31% in Hungary. News organisations are the key drivers for trust.
How do people find their online news? In the Netherlands, 48% of consumers of online news navigate directly to online news websites. 31% gets there via links on social media and 24% looks it up on search engines.
Passive consumers or active participants? The largest group of people with 48% are considered as passive consumers. They read or watch news and talk about it with friends, family and colleagues. A third of consumers is more active in the sense that they like and/or share the news they find via social media. A fifth is even more active by also leaving behind comments or keeping up their own blogs.
Want to know more? You can find a lot more information on these subjects, listed per country on the website of the Digital News Report.